Notes and Study material for Exams
Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire for specific … Read more
The Price We Pay: Understanding CPI vs. WPI and Their Impact on Our Lives The cost of living is a constant concern for individuals and a key indicator for policymakers. Two crucial metrics used to measure inflation and track price changes are the Consumer Price Index (CPI) and the Wholesale Price Index (WPI). While both … Read more
The Inter-Corporate Deposit Market: A Vital Engine of Liquidity and Growth The financial landscape is a complex web of interconnected institutions and markets, each playing a crucial role in facilitating economic activity. Among these, the inter-corporate deposit market stands out as a vital engine of liquidity and growth, enabling businesses to optimize their cash management … Read more