Agricultural Marketing

Agricultural Marketing: A Vital Link Between Farm and Fork The journey of food, from the farm to the consumer’s table, is a complex and intricate process. At the heart of this journey lies agricultural marketing, a crucial element that bridges the gap between producers and consumers, ensuring the efficient flow of food and agricultural products. … Read more

Contract Farming

Contract Farming Contract farming is an agreement between a farmer and a buyer, whereby the farmer agrees to grow a certain crop or LivestockLivestock product for the buyer, who agrees to purchase the produce at a pre-agreed price. This type of arrangement can benefit both parties, as it can provide farmers with a guaranteed market … Read more

Quality of service delivery

Quality of service delivery After over a decade of rapid economic Growth in India, the biggest challenge facing policymakers at both central and state levels is to ensure ‘inclusive’ growth so that the gains from increased NATIONAL INCOME are shared by all sections of Society. In particular, it is imperative that a high quality of … Read more

Integrated Cold Chain and Value Addition Infrastructure

Integrated Cold Chain and Value Addition Infrastructure: A Catalyst for Sustainable Food Systems Introduction The global food system faces significant challenges, including food waste, food insecurity, and environmental degradation. A key factor contributing to these issues is the lack of robust and integrated cold chain and value addition infrastructure. This infrastructure plays a crucial role … Read more