Capital Structure

CAPITAL STRUCTURE The financial requirement of a firm can be met through ownership capital and/or borrowed capital. The ownership capital refers to the amount of capital contributed by the owners. In case of a company, it refers to the amount of funds raised by issuing Shares. The main characteristic of the ownership capital is that … Read more

MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Wetland Conservation Programme

    Wetlands are lands transitional between terrestrial and aquatic system where the water table is usually near the water surface and land is covered by shallow water. Essential as: control floods, water treatment, recharging of water sources, reduce sediments, check Soil erosion, bulwark against encroachment by the sea, winter resort for birds and important … Read more

Global Warming

  An increase in the Average temperature of Earth’s near surface air and Oceans since the mid-20thcentury 4thassessment report of IPCC: global temperature increased 74+18 degree C during the 20thcentury. Caused by greenhouse gases Water vapour, Co2, Methane, Nitrous Oxide, Ozone, CFCs (in order of abundance) Since the Industrial revolution, the burning of fossil fuels has increased … Read more

FOREST ECOSYSTEM

    Forest ecosystem includes a complex assemblage of different kinds of biotic communities. Optimum conditions such as temperature and ground moisture are responsible for the establishment of forest communities. Forests may be evergreen or deciduous which are distinguished on the basis of leaf into broad-leafed or needle leafed coniferous forests in the case of … Read more

ECOLOGY

    Ecology is  defined “as a scientific study of the relationship of the living organisms with each other and with their Environment.” The classical texts of the Vedic period such as the Vedas, the Samhitas, the Brahmanas and the Aranyakas–Upanishads contain many references to ecological concepts .The Indian treatise on medicine, the Caraka- Samhita … Read more

Industrial Transition in India

  The process of industrial transition divided into: industrial Growth during the 19th century and industrial progress during the 20th century Industrial growth during the 19th century Decline of indigenous industries and the rise of large scale modern industries 1850-55: first Cotton mill, first jute mill and the first coal mine established. Railway also introduced. … Read more

CLASSIFICATION LEVEL 1

  Classification involves putting things into a class or group according to particular characteristics so it’s easier to make sense of them, whether you’re organizing your shoes, your stock portfolio, or a group of invertebrates.  From all competitive examination classification is one of the most important topics, this pattern come with lot of questions minimum they … Read more