MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Direct & Indirect Taxes

    Direct & Indirect Taxes   Direct Tax   Indirect Tax     Corporation Tax   Excise Duties     Income tax   Service Tax     Interest Tax   Central Value Added Tax (Vat)     Expenditure Tax   Sales Tax     Wealth tax   Property Tax     Gift Tax   … Read more

Organizations & Their Survey/Reports

Organizations & Their Survey/Reports 1. World Economic & Social Survey U. N 2. World Investment Report UNCTAD 3. Global Competitiveness Report World Economic Forum 4. World Economic Outlook IMF 5. Business Competitive Index World Economic Forum 6. Green Index World Bank 7. Business Confidence Index NCAER 8. POVERTY Ratio Planning Commission 9. Economic Survey Ministry … Read more

Role of Persuasion

Role of Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) Attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to … Read more

Proportional Taxation

The following are subtopics of Proportional TaxationTaxation: Definition of proportional Taxation History of proportional taxation Examples of proportional taxation Arguments for and against proportional taxation Effects of proportional taxation Alternatives to proportional taxation Proportional taxation is a system of taxation in which individuals are taxed at a constant rate, regardless of their income. This means … Read more

Tax Evasion

Here is a list of sub topics without any description for Tax Evasion: Abatement Adjustment Assessment Audit Collection Criminal Investigation Enforcement Examination Fraud Interest Penalties Refund Return Statute of Limitations Tax Avoidance Tax Evasion Tax Shelter Tax evasion is the illegal act of willfully failing to pay taxes. It is a crime that can result … Read more

Wealth tax

Wealth tax Here is a list of subtopics without any description for Wealth tax: History of wealth taxes Arguments for and against wealth taxes Economic effects of wealth taxes Implementation of wealth taxes Current wealth taxes Future of wealth taxes A wealth tax is a tax on the total value of an individual’s assets, including … Read more

Revenue Budget

Here is a list of subtopics for revenue budget: Revenue budget Revenue forecasting Revenue planning Revenue management Revenue analysis Revenue reporting Revenue forecasting methods Revenue planning methods Revenue management methods Revenue analysis methods Revenue reporting methods Revenue budget templates Revenue budget examples Revenue budget software Revenue budget best practices Revenue budget challenges Revenue budget risks … Read more

Value Added Method

The Value Added Method is a way of calculating the value of a product or service by adding up the costs of all the inputs used to create it, plus the profit margin. The subtopics of the Value Added Method are: Cost of goods sold (COGS) is the direct costs attributable to the production of … Read more