MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Mains Booster-Pricing of public utilities and government policy

Pricing of public utilities and government policy Priority to public There are a number of principles which govern the pricing of public utility Services. There are public utilities like Education, sewage, roads, etc. which may be supplied free to the public and their costs should be covered through general Taxation. Dalton calls it the general … Read more

Pricing of public utilities and government policy

Pricing of public utilities and government policy Priority to public There are a number of principles which govern the pricing of public utility Services. There are public utilities like Education, sewage, roads, etc. which may be supplied free to the public and their costs should be covered through general Taxation. Dalton calls it the general … Read more