Role of Social influence

Social influence Social influence occurs when a person’s emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, Leadership, Persuasion, sales, and Marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. Compliance is when people appear to … Read more

Dynamics of the Caste System: Understanding the Weakening and Stenrgthening Forces

Dynamics of the Caste System: Understanding the Weakening and Strengthening Forces The caste system, a deeply entrenched social hierarchy rooted in ancient India, continues to exert a profound influence on contemporary Indian society. While its rigid boundaries have been challenged and eroded over time, the system’s legacy persists, manifesting in various forms of discrimination and … Read more

Social Classes

The Shifting Sands of Social Class: A Global Perspective Social class, a fundamental concept in sociology, refers to the hierarchical division of society based on factors like wealth, income, education, occupation, and social status. It’s a complex and multifaceted concept that shapes individuals’ life chances, opportunities, and experiences. While the specific markers of social class … Read more