Role of Persuasion

Role of Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) Attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to … Read more

Attitudinal Change

  The effects of attitudes on behaviors is a growing research enterprise within psychology. Icek Ajzen has led research and helped develop two prominent theoretical approaches within this field: the theory of reasoned action and, its theoretical descendant, the theory of planned behavior. Both theories help explain the link between Attitude and behavior as a … Read more

Administration and management: Meaning, nature and significance

Administration and management: Meaning, nature and significance The English word ‗administer‘ is derived from a combination of two Latin words and ‗ministrate‘ meaning ‗to serve or manage‘. Literally, the term means management the affairs of public or private. Administration refers to mobilisation of Resources – human and material- to achieve pre-set of objectives. Administration is … Read more

Availability of doctor & Paramedical staff. Health services in rural area

             Healthcare Facilities in Rural Areas   indigenous systems of medicine; drugs and pharmaceuticals. Public Health being a State subject, the primary responsibility to provide improved access to healthcare Services is that of the State Governments. However, under National Health Mission (NHM) financial support is provided to State/UT Governments to strengthen their healthcare systems to … Read more

Education Characterstics

  Education has been accepted as one major agency of socialization, and teachers and educational institutions as socializing agents. In describing education as an instrument of Social Change, three things are important: the agents of change, the content of change, and the social background of those who are sought to be changed, i.e. students. Educational … Read more

National Awards Of Sports

–2/”>a >DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> The Arjuna Awards are given by the Ministry of Youth Affairs and Sports, Government of India to recognize outstanding achievement in sports. Started in 1961, the award carries a cash prize of ₹ 500,000, a bronze statue of Arjuna and a scroll. Over the years the … Read more

Quick Revision : Management

Management Definition/ concept Management is a social process involving responsibility for economical and effective planning and regulation of operation of an enterprise in the fulfillment of given purpose.  Management is the process of getting things done with the aim of achieving goals effectively and efficiently. Management aims at guiding their effort towards achieving a common … Read more