Notes and Study material for Exams
Marketing MANAGEMENT MARKETING MANAGEMENT is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. … Read more
Marketing MIX Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are … Read more
FUNCTIONS OF MANAGEMENT PLANNING Planning is a process of determination of organization’s objectives and selecting the courses of actions. i.e. Plans for attaining them. Planning is the primary or basic management function. Planning Process Types/Dimensions … Read more
Division of Public Sector Enterprises (PSEs) The division of the PSEs of the existing state of Andhra Pradesh will be done according to the location of production facilities With the exception of a few PSEs, the headquarters of most of them are located in Hyderabad. However, it is the location of the … Read more
Storage, transport and Marketing of agricultural produce Storage The agricultural sector in India accounts for about 14% of GDP and 10% of export earnings. India’s arable land area of 159.7 million hectares (394.6 million acres) is the second largest in the world, after the USA. Its gross irrigated crop area of 82.6 million … Read more
Facing Global Competition Globalisation means gradual integration of economies through free movement of goods, Services and capital which has significant impact on the economies of both developed and developing countries. Globalisation refers to a process of growing economic interdependence among different countries of the world. Thus, in the globalised era, the whole world … Read more
–2/”>a >DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> Make-in India – Start- up and Stand-up programmes Make-in India Make in India is the government's flagship campaign intended to boost the domestic manufacturing Industry and attract foreign investors to invest into the Indian economy. The Indian Prime Minister, Mr. Narendra Modi first mentioned the keyphrase … Read more
–2/”>a >DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> Seed Seed is technically defined as ripened ovule containing embryo. Another definition says that the seed is a living embryo which is vital and basic input for attaining sustained Growth in agricultural production in different agro-climatic conditions. The embryo in the seed remains almost suspended for … Read more
QUICK REVISION SERIES RAS MAINS UNIT III :Part B- Management Modern Concept of Marketing: Modern concept of marketing concentrates majorly on consumer satisfaction. According to this concept, marketing starts from discovery of consumer needs and wants and ends with the satisfaction of those needs and wants. Draw flow chart like this: Survey … Read more
Dairy and Animal Husbandry with special reference to Rajasthan What is Animal Husbandry Animal Husbandry is a branch of agriculture, which comprises of controlled cultivation, management, up keeping and production of domestic animals (like cattles, horses, sheeps etc.) which includes improvement in the qualities considered desirable by humans by means of breeding, genetics, behavior and … Read more