MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Inflation & Control Mechanism

Inflation is a sustained increase in the general price level of goods and Services in an economy over a period of time. When the price level rises, each unit of currency buys fewer goods and services.It is the Percentage change in the value of the Wholesale Price Index (WPI) on a year-on year basis. It effectively … Read more

Indian Agriculture

  Mainstay of Indian economy Since independence, undergone a change from being the sector contributing the highest share to the GDP to one contributing the lowest share. agriculture is a state subject. GDP contribution (Agriculture and allied sector) 5 pc in 1950-51 7 pc in 2008-09 and 14.6 pc in 2009-10. It was 19 pc in … Read more

Basic Knowledge of Laws in India

Basic Knowledge of Laws in India The law is an amorphous set of rules govern individuals and group behavior. We don’t even know about many of these rules or we understand them only generally. For example, you don’t need to see a written law to know that it’s a crime to steal or destroy someone … Read more

Population Movements and Distribution

Migration has been defined as crossing of the boundary of a political or administrative unit for a certain minimum period of time. It includes the movements of refugees, displaced persons, uprooted people as well as economic migrants. Internal migration refers to a move from one area (a province, district or Municipality) to another within one … Read more

Andhra Pradesh: Migration

  Migration is very important subject matter since after the bifurcation of Andhra Pradesh in 2013. The sate has been bifurcated into two states Andhra Pradesh and Telangana with Hyderabad as common capital for 10 years. People of Hyderabad are given grant to migrate to any part of Andhra Pradesh to reside and have domicile … Read more

Disaster Management

Disaster Management History shows that India is exposed to national disasters. INFRASTRUCTURE; and other efforts to make the community more resilient to a catastrophic event. Preparedness Preparedness focuses on understanding how a disaster might impact the community and how education, outreach and training can build capacity to respond to and recover from a disaster. This … Read more

Human Rights:- For Ras RTS Mains examination

Human Rights are commonly understood as inalienable Fundamental Rights “to which a person is inherently entitled simply because she or he is a human being,” and which are “inherent in all human beings” regardless of their nation, location, language, religion, ethnic origin or any other status. The history of human rights can be traced to past documents, … Read more

Food Security & Public Distribution System(PDS)

WHO Defines Food Security to exists when all people, at all times, have physical, social and economic access to sufficient, safe and nutritious food which meets their dietary needs and food preferences for an active and healthy life. Food security has three interlinked contents such as :- Availability of food, Access to food and absorption of food. Food … Read more