MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

ARPIT: Revolutionizing Professional Development for Higher Education Faculty

The Annual Refresher Programme In Teaching (ARPIT) is a transformative initiative launched by India’s Ministry of Human Resource Development (MHRD). Aimed at the professional development of faculty in higher education, ARPIT leverages the power of Massive Open Online Courses (MOOCs) to deliver high-quality training and resources on a vast scale. Why ARPIT Matters Continuous Learning: The … Read more