Notes and Study material for Exams
Social influence Social influence occurs when a person’s emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, Leadership, Persuasion, sales, and Marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. Compliance is when people … Read more
Social influence Social influence occurs when a person’s emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, Leadership, Persuasion, sales, and Marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. Compliance is when people appear to … Read more
Collective responsibility is the idea that a group of people can be held responsible for the actions of one or more of its members. This can be a difficult concept to grasp, as it seems to go against the idea of individual responsibility. However, there are a number of reasons why collective responsibility can be … Read more
Political Homogeneity Political homogeneity is a state in which there is a high degree of similarity in the political beliefs and values of a population. This can be measured in terms of the distribution of political parties, the level of voter turnout, and the degree of political polarization. There are a number of factors that … Read more