Franchising

Patents And Intellectual Property Rights

–2/”>a >DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> . (TRIPS & TRIMS) Intellectual Property Rights (IPR) are set of rights associated with creations of the human mind. An output of the human mind may be attributed with intellectual property rights. These are like any other property, and the law allows the owner to use … Read more

MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more