eBooks

MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Policy Cut Motion

Policy Cut Motion A policy cut motion is a motion that is used to reduce the amount of money that is allocated to a particular policy or program. This type of motion is typically used when the government believes that the policy or program is not effective or is not worth the amount of money … Read more