Notes and Study material for Exams
Marketing MANAGEMENT MARKETING MANAGEMENT is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. … Read more
FUNCTIONS OF MANAGEMENT – DECISION MAKING Concept and meaning Decision making is the process of identifying and selecting a course of action to solve a specific problem. Decision making involves the selection of a course of action from among two or more possible alternatives in order to arrive at a … Read more
DECISION MAKING under uncertainty The area of choice under uncertainty represents the heart of decision theory. Known from the 17th century (Blaise Pascal invoked it in his famous wager, which is contained in his Pensées, published in 1670), the idea of expected value is that, when faced with a number of actions, each of which could give rise … Read more
BEHAVIOUR INTELLIGENCE (Cognitive; Emotional; Social; Cultural; Multiple) Cognitive Intelligence Cognition: Mentally processing information (images, concepts, etc.); thinking Intelligence: It is the ability to process data into more efficient systems by acquiring learned substantive mental methods which develops into cognitive ability. Cognitive intelligence is the ability … Read more
SKILL DEVELOPMENT Introduction India is passing through the phase of demographic transition which could be the biggest opportunity or the biggest concern of the country depending upon the utilization of its huge work force. India adds 12 million people to its workforce annually, but very few have any formal skill training. Today, less than four … Read more
–2/”>a >DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> :Plants and animals All the living organisms respond and react to changes in the Environment around them. The changes in the environment to which the organisms respond and react are called stimuli such as Light, heat, cold, Sound, smell, touch etc. Coordination in plants Coordination refers … Read more
QUICK REVISION SERIES RAS MAINS UNIT III :Part B- Management Modern Concept of Marketing: Modern concept of marketing concentrates majorly on consumer satisfaction. According to this concept, marketing starts from discovery of consumer needs and wants and ends with the satisfaction of those needs and wants. Draw flow chart like this: Survey … Read more
Emotional Intelligence: Applications in governance and administration Work rules are in a constant state of flux with new yardsticks by which workers are being evaluated. In today’s corporate world it is increasingly being recognised that an impressive curriculum vitae, good credentials and technical expertise does not have the desired impact in someone with low emotional … Read more
Harnessing Technology for Governance: The Rise of E-Governance In the digital age, e-Governance has emerged as a transformative tool to enhance the efficiency, accessibility, and transparency of public services. This article delves into the concept of e-Governance, its components, benefits, challenges, and real-world applications, providing a comprehensive overview of how technology is reshaping the landscape … Read more