Notes and Study material for Exams
Attitude Should abortion be illegal? Should we cancel third world debt? How quickly should we reduce carbon emissions? Should there ever be a death penalty for any crime? Are you liberal or conservative? A soccer fan? A music lover? An optimist? The answers to all these questions depend upon psychological characteristics that define who we … Read more
Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire for specific … Read more
Social Research and Techniques -Objective of Social Research, Use of scientific method to study of Social Phenomena, tools and techniques of data collection- Observation, Interview, Questionnaire, Schedule Man by nature is inquisitive, and humans have an extraordinary capacity to exercise rational judgment and probe the realities of the world around us. Inherent in … Read more
Unveiling the Nuances: A Deep Dive into Qualitative Methods Qualitative research, a powerful tool in the arsenal of social scientists, researchers, and marketers, delves into the “why” behind phenomena, seeking to understand the rich tapestry of human experiences, motivations, and perspectives. Unlike quantitative methods that focus on numerical data and statistical analysis, qualitative methods embrace … Read more
Marketing MANAGEMENT MARKETING MANAGEMENT is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire … Read more
Attitude Should abortion be illegal? Should we cancel third world debt? How quickly should we reduce carbon emissions? Should there ever be a death penalty for any crime? Are you liberal or conservative? A soccer fan? A music lover? An optimist? The answers to all these questions depend upon psychological characteristics that define who we … Read more