consistency

Persuasive Communication

Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) Attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, … Read more

2.1 Integrity And Impartiality (1)

 Integrity   Integrity means that the moral agent acts according to the inner convictions of a person. His conducts should be free from hypocrisy and deception. His actions should be in conformity with his stated values. But it is hard to follow high morals which one proclaims. The British historian GM Trevelyan has … Read more