Notes and Study material for Exams
Marketing MIX Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are … Read more
Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire for specific … Read more
Foreign Direct Investment: A Catalyst for Global Growth and Development Foreign direct investment (FDI) plays a pivotal role in the global economy, acting as a catalyst for economic growth, technological advancement, and job creation. It involves long-term investments made by companies from one country (the source country) into enterprises in another country (the host country). … Read more
Human Health Plays a crucial role in the Human Development.Even though human development is a broad concept with infinite dimensions, it is said that at all levels of development, there are three basic ones: a long and healthy life, access to knowledge, and a decent standard of living. Without these basic dimensions, other dimensions such … Read more
Division of Public Sector Enterprises (PSEs) The division of the PSEs of the existing state of Andhra Pradesh will be done according to the location of production facilities With the exception of a few PSEs, the headquarters of most of them are located in Hyderabad. However, it is the location of the … Read more
Organizations & Their Survey/Reports 1. World Economic & Social Survey U. N 2. World Investment Report UNCTAD 3. Global Competitiveness Report World Economic Forum 4. World Economic Outlook IMF 5. Business Competitive Index World Economic Forum 6. Green Index World Bank 7. Business Confidence Index NCAER 8. POVERTY Ratio Planning Commission 9. Economic Survey Ministry … Read more