Notes and Study material for Exams
QUICK REVISION SERIES RAS MAINS UNIT III :Part B- Management Modern Concept of Marketing: Modern concept of marketing concentrates majorly on consumer satisfaction. According to this concept, marketing starts from discovery of consumer needs and wants and ends with the satisfaction of those needs and wants. Draw flow chart like … Read more
Consumer protection and Remedies In regulatory jurisdictions that provide for it (comprising most or all developed countries with free market economies), consumer protection is a group of laws and organizations designed to ensure the rights of consumers as well as fair trade, competition and accurate information in the marketplace. The laws are designed … Read more
Code of ethics Ethics codes are as old as antiquity. Religious traditions and civic cultures have codes as their foundations. The Mosaic Decalogue (Ten Commandments) is the keystone for Judaism, Islam and Christianity. Pericles made the Athenian code the underpinning of ancient Greek politics and culture. In each case codes carry general obligations and admonitions, … Read more
Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire for specific … Read more
Current Status It is the largest and fastest growing sector globally contributing to the global output and employing more people than any other sector Why has services sector grown? Increase in Urbanisation, privatisation and more demand for intermediate and final consumer services Availability of quality services is vital for the well being of the economy … Read more
The Protein Revolution: Redefining Nutrition for a Changing World The world is undergoing a protein revolution. This isn’t just about a growing preference for protein-rich diets; it’s a fundamental shift in how we understand and consume protein, driven by a confluence of factors: A burgeoning global population: With an estimated 9.7 billion people on Earth … Read more