An in a music system may power the journey of a carpet-weaving centre in Arunachal Pradesh from gloom to a GI (geographical indication) boom.
Floor and wall carpets have been the unique selling point for the Choephelling Cooperative Society since it was established in 1975 by Tibetan refugees on the outskirts of Miao, a subdivisional headquarters in Changlang district.
But productivity slumped after more than four decades and the society was finding it hard to replace the ageing weavers with younger, faster ones. Reasons: the carpet unit and its wooden looms were falling apart and a poor lighting system was affecting the eyesight of the weavers.
The game changer was a music system worth 68,000. It plays a range of Tibetan and popular songs, often in sync with the movement of the weavers hands and fingers.