Quantitative evaluation of new products assures that A. the important factors receive management attention B. the factors are weighted according to their relative importance C. both (a) and (b) D. neither (a) nor (b) E. None of the above

The correct answer is: C. both (a) and (b)

Quantitative evaluation of new products is a process that uses data and statistics to assess the potential success of a new product. This process can help to identify the important factors that need to be considered in order for a new product to be successful, and to weight those factors according to their relative importance. This information can then be used to make decisions about whether or not to launch a new product, and how to market and position the product once it is launched.

Option A is correct because quantitative evaluation of new products can help to identify the important factors that need to be considered in order for a new product to be successful. These factors can include things like the target market, the competition, the product’s features and benefits, and the marketing strategy.

Option B is also correct because quantitative evaluation of new products can help to weight those factors according to their relative importance. This information can

Therefore, the correct answer is: C. both (a) and (b)