What refers to the value of an intangible item which arises from the exclusive right of a company to provide a specified product and service in a certain region of the country? A. Company value B. Going value C. Goodwill value D. Franchise value

The correct answer is: Franchise value.

A franchise is a business arrangement in which a franchisor grants a license to a franchisee to use the franchisor’s business model and brand name in exchange for a fee. The franchise value is the total of the intangible assets that are associated with the franchise, such as the brand name, the business model, and the goodwill.

The other options are incorrect because:

• Company value is the total value of a company, including both
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  its tangible and intangible assets.
• Going value is the value of a company that is expected to continue operating in the future.
• Goodwill value is the value of a company’s reputation and customer base.