The correct answer is C. Fair value.
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.
Book value is the value of an asset or liability as recorded on a company’s balance sheet. It is calculated by taking the asset’s historical cost and subtracting any accumulated depreciation or amortization.
Market value is the price that an asset or liability would sell for in a competitive market. It is usually determined by looking at recent sales of similar assets or liabilities.
Franchise value is the value of a company’s brand name, trademarks, and other intellectual property. It is usually determined by looking at the company’s past sales and profits.
In conclusion, fair value is the value of an asset or liability that a disinterested third party would determine in order to establish a price acceptable to both parties.