Colgate has also set an ambitious aim of . . . . . . . . an eight per cent value share of the tooth paste market by the end of the first year.

keeping
distributing
cornering
soliciting

The correct answer is cornering.

To corner a market means to gain a dominant position in it, usually by controlling a large share of the supply. In this case, Colgate is aiming to corner the toothpaste market by gaining an 8% share of the value of the market by the end of the first year.

The other options are not correct.

  • Keeping a market share means to maintain the current level of sales. This is not what Colgate is aiming to do.
  • Distributing a product means to make it available for purchase by consumers. This is not the same as gaining a dominant position in a market.
  • Soliciting is the act of asking for something, usually money or support. This is not what Colgate is doing in this case.