The correct answer is B. Soft Market.
A soft market is an environment where insurance is plentiful and sold at a lower cost, also known as a buyers market. This is because there are more insurance companies competing for customers, which drives down prices. In a soft market, it is easier for businesses and individuals to find affordable insurance coverage.
A hard market is the opposite of a soft market. In a hard market, insurance is scarce and expensive, also known as a sellers market. This is because there are fewer insurance companies competing for customers, which drives up prices. In a hard market, it is more difficult for businesses and individuals
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