Wipro Consumer Care and Lighting, a part of Wipro Enterprises, announced the acquisition of Nirapara, a Kerala-based packaged rice powder and spice mixes brand.
The move comes a few months after Wipro announced its plans to foray into the packaged foods business. Nirapara was launched in 1976 and is owned by KKR Group of Companies. It is best known for its blended spices and ready-to-cook rice powder products. It has an annualised revenue of Rs 100 crore.
About 63% of its revenue comes from Kerala, while the bulk of the rest comes from GCC countries that have a strong diaspora Population from Kerala, said Wipro Consumer Care CEO Vineet Agrawal. Nirapara is our 13th acquisition and gives us a clear foothold in the spices and ready-to-cook segment, he added.