Wipro Consumer Care and Lighting, a part of Wipro Enterprises, announced the acquisition of Nirapara, a Kerala-based packaged rice powder and spice mixes brand.
The move comes a few months after Wipro announced its plans to foray into the packaged foods business.
0 576 512"> Subscribe on YouTubeAbout 63% of its revenue comes from Kerala, while the bulk of the rest comes from GCC countries that have a strong diaspora Population from Kerala, said Wipro Consumer Care CEO Vineet Agrawal. Nirapara is our 13th acquisition and gives us a clear foothold in the spices and ready-to-cook segment, he added.