Consumers will soon be ready to tell whether their food packaging is harmful or healthy and nutritious.
Highlights
According to the (Fssai), packaged food goods will soon display a ‘Health star’ part of the new system.
This system will be almost like the one that’s getting used by the Bureau of Energy Efficiency to assess the energy efficiency in electrical devices.
The packaged foods will have several stars displayed on them to indicate whether the item is healthy or unhealthy.
The number of fats, sugar and salt within the food item determines the rating.
IIM Ahmedabad, regarding the methodology, conducted a study to display the health ratings of the food items.
The display of star ratings was recommended during this study because it would be easier for the customer to know.
It has been decided that the ratings will be placed ahead of the packets as studies show that this method is far more straightforward towards affecting the buyer’s selection.