Assam: UNDP thumbs up for Goalparas online rural market

A United Nations Development Program (UNDP), India report has recommended GoalMart, an E-Commerce initiative inAssams Goalpara district, for countries where regional disparities in the development status persist.

The report, which was handed over by UNDP India resident representative, Shoko Noda, to vice-chairman,Rajiv Kumar, and CEO Amitabh Kant on Friday, captures the progress of the Aspirational Districts Programme launched in 2018.

GoalMart has been an initiative of the Assam State Rural Livelihood Mission (ASRLM) and District Administration to promote rural, ethnic and agrarian products of the district in national and global markets. Known for its farm fresh organic agro products, rice and leafy vegetables, the portal was helpful during the pandemic for the procurement of household produce.

Inhabited mostly by tribals and minority communities, Goalpara is one of the seven aspirational districts of the state. Prime MinisterNarendra Modiand chief ministerHimanta Biswa Sarmalauded the best practices of the aspirational districts that have been selected in the UNDP report.