Agricultural Marketing

Agricultural Marketing is the study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmers and the movement of agricultural products from the farms to the consumers. The Agricultural Marketing system is a link between the farm and the non-farm sectors. It includes the organization of agricultural raw … Read more

RESPONSIBILITY & SOCIAL ACCOUNTING

RESPONSIBILITY   ACCOUNTING Responsibility accounting is a management control system based on the principles of delegating and locating responsibility. The authority is delegated on responsibility centre and accounting for the responsibility centre. Responsibility accounting is a system under which managers are given decisions making authority and responsibility for each activity occurring within a specific area of … Read more

INTERNAL CONTROL

  An internal control is a procedure or policy put in place by management to safeguard assets, promote accountability, increase efficiency, and stop fraudulent behaviour. In other words, an internal control is a process put in place to prevent employees from stealing assets or committing fraud. An internal control is a business practice, policy or … Read more

Social, Performance and Efficiency Audit

Social Audit “Social Auditing is defined as a systematic attempt to identify, analyse, measure (if possible), evaluate, and monitor the effect of an organisation’s operations on Society (that is, specific social groups) and on the public well-being.” Social audit as a term was used as far back as the 1950s. In a nutshell, it refers … Read more

POULTRY FARMING and SILVER REVOLUTION IN INDIA

Poultry FARMING (Silver Revolution) IN INDIA practice of raising poultry, such as chickens, turkeys, ducks, geese, as a subcategory of Animal Husbandry, for the purpose of farming meat or eggs for food. requires small capital and provides additional income and job opportunities to a large number of rural Population in the shortest possible time. The … Read more

SERICULTURE IN INDIA

SERICULTURE IN INDIA Production Silkworm larvae are fed on mulberry leaves and after the fourth molt, they climb a twig placed near them and spin their silken cocoons. The silk is a continuous-filament fibre consisting of fibroin protein, secreted from two salivary glands in the head of each larva, and a gum called sericin, which … Read more

Strategic Issues

Navigating the Strategic Landscape: A Guide to Identifying and Addressing Key Issues In today’s dynamic and complex business environment, organizations face a constant barrage of challenges and opportunities. To thrive, they must be able to identify and address strategic issues – those critical factors that can significantly impact their long-term success. This article delves into … Read more

Integrated Cold Chain and Value Addition Infrastructure

Integrated Cold Chain and Value Addition Infrastructure: A Catalyst for Sustainable Food Systems Introduction The global food system faces significant challenges, including food waste, food insecurity, and environmental degradation. A key factor contributing to these issues is the lack of robust and integrated cold chain and value addition infrastructure. This infrastructure plays a crucial role … Read more

Agricultural Marketing

Agricultural Marketing: A Vital Link Between Farm and Fork The journey of food, from the farm to the consumer’s table, is a complex and intricate process. At the heart of this journey lies agricultural marketing, a crucial element that bridges the gap between producers and consumers, ensuring the efficient flow of food and agricultural products. … Read more

Agricultural Marketing in India

Agricultural Marketing in India: Challenges and Opportunities in a Transforming Landscape Introduction Agriculture, the backbone of the Indian economy, employs a significant portion of the workforce and contributes substantially to the national GDP. However, the sector faces numerous challenges, including low productivity, fragmented markets, and inadequate infrastructure. Effective agricultural marketing plays a crucial role in … Read more

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