Notes and Study material for Exams
Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire for specific … Read more
Direct & Indirect Taxes Direct Tax Indirect Tax Corporation Tax Excise Duties Income tax Service Tax Interest Tax Central Value Added Tax (Vat) Expenditure Tax Sales Tax Wealth tax Property Tax Gift Tax … Read more
Organizations & Their Survey/Reports 1. World Economic & Social Survey U. N 2. World Investment Report UNCTAD 3. Global Competitiveness Report World Economic Forum 4. World Economic Outlook IMF 5. Business Competitive Index World Economic Forum 6. Green Index World Bank 7. Business Confidence Index NCAER 8. POVERTY Ratio Planning Commission 9. Economic Survey Ministry … Read more
Role of Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) Attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to … Read more
Proportional Taxation: A Fair and Equitable System? Proportional taxation, also known as a flat tax, is a system where everyone pays the same percentage of their income in taxes, regardless of their income level. This stands in contrast to progressive taxation, where higher earners pay a larger percentage of their income in taxes, and regressive … Read more
The Shadow Economy: Unmasking Tax Evasion and its Global Impact Tax evasion, the deliberate act of avoiding or minimizing tax obligations, casts a long shadow over global economies. It undermines government revenue, distorts markets, and fuels inequality. This article delves into the multifaceted nature of tax evasion, exploring its various forms, motivations, and consequences. We … Read more
The Wealth Tax: A Controversial Tool for Equality and Growth The concept of a wealth tax, a levy on an individual’s net worth, has re-emerged as a prominent policy debate in recent years. Proponents argue that it is a necessary tool to address growing inequality, fund public services, and promote economic stability. Opponents, however, contend … Read more
The Art of Revenue Budgeting: A Comprehensive Guide Revenue budgeting is the cornerstone of any successful business. It’s the process of forecasting and planning how much income a company expects to generate over a specific period. A well-crafted revenue budget serves as a roadmap, guiding strategic decisions and ensuring financial stability. This article delves into … Read more
The Value Added Method: A Comprehensive Guide to Measuring Economic Output The Value Added Method (VAM) is a fundamental tool in economics, used to calculate the Gross Domestic Product (GDP) of a country or region. It provides a comprehensive picture of the economic activity within a specific geographic area by measuring the value created at … Read more