Notes and Study material for Exams
Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire for specific … Read more
ARPIT: Revolutionizing Professional Development for Higher Education Faculty The landscape of higher education is constantly evolving, driven by technological advancements, shifting student demographics, and evolving societal needs. In this dynamic environment, equipping faculty with the necessary skills and knowledge to thrive is paramount. Traditional professional development models, often characterized by one-off workshops and isolated training … Read more