MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Policy Cut Motion

The Policy Cut Motion: A Tool for Parliamentary Scrutiny and Political Maneuvering The policy cut motion, a parliamentary procedure with roots in the Westminster system, serves as a potent tool for opposition parties to challenge government policy and exert influence over public spending. This motion, often referred to as a “cut motion” or “policy motion,” … Read more

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