3.8 Social Influence

 Social influence Social influence occurs when a person’s emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, Leadership, Persuasion, sales, and Marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. Compliance is when people … Read more

Basics of cyber security

Cyber security is a process, technique or procedure to ensure information security goals. Aim of Information Security is to provide CIA i.e. Confidentiality of information Integrity of information Availability of information   These 3 parameters (CIA) are called security goals/security Services. The other security objectives also include such other parameters as authenticity, authorisation, accounting and … Read more

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