MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Organizations & Their Survey/Reports

Organizations & Their Survey/Reports 1. World Economic & Social Survey U. N 2. World Investment Report UNCTAD 3. Global Competitiveness Report World Economic Forum 4. World Economic Outlook IMF 5. Business Competitive Index World Economic Forum 6. Green Index World Bank 7. Business Confidence Index NCAER 8. POVERTY Ratio Planning Commission 9. Economic Survey Ministry … Read more

Services

Current Status It is the largest and fastest growing sector globally contributing to the global output and employing more people than any other sector Why has services sector grown? Increase in Urbanisation, privatisation and more demand for intermediate and final consumer services Availability of quality services is vital for the well being of the economy … Read more

Road and Transport of India

Road sector Road transport is considered to be one of the most cost effective and preferred modes of transport, both for freight and passengers, keeping in view its level of penetration and last mile connectivity in populated areas. A good road Network is vital to the Economic Development and social integration of the country. It … Read more

Citizen-Centric Administration: A Path to Enhanced Public Service

Citizen-Centric Administration: A Path to Enhanced Public Service The modern citizen demands more than just efficient and effective public services. They crave a personalized, responsive, and transparent experience that prioritizes their needs and empowers them to actively participate in shaping the services they receive. This shift in expectations has given rise to the concept of … Read more

Procurement and Distribution

The Vital Dance: Procurement and Distribution in the Modern Supply Chain The modern business landscape is a complex tapestry woven with threads of global sourcing, intricate logistics, and ever-evolving consumer demands. At the heart of this intricate system lies a dynamic duo: procurement and distribution. These two functions, often perceived as separate entities, are in … Read more

Supply Chain Management

Mastering the Art of Supply Chain Management: A Comprehensive Guide The modern business landscape is characterized by increasing complexity and interconnectedness. Businesses operate in a globalized environment, facing volatile market conditions, fluctuating demand, and ever-evolving customer expectations. In this dynamic context, supply chain management (SCM) emerges as a critical differentiator, enabling organizations to navigate challenges, … Read more

Logistics

Here is a list of subtopics under logistics: Air freight Air transportation Automated guided vehicles Barcodes Bill of lading Break bulk Bulk cargo Cargo handling Carrier selection Containerization Customs clearance Distribution center Drayage Electronic data interchange Freight forwarder Inventory management Just-in-time manufacturing Logistics management Materials handling Order fulfillment Packaging Palletization Port operations Procurement Railroad transportation … Read more

Evolution of Banking Sector

The Evolution of Banking: From Barter to Blockchain The banking sector, a cornerstone of modern economies, has undergone a dramatic transformation throughout history. From its humble beginnings as a system for facilitating trade to its current state as a complex and interconnected global network, the evolution of banking has been driven by technological advancements, societal … Read more

Payment Banks

The Rise of Payment Banks: A New Era in Financial Inclusion The financial landscape is constantly evolving, and one of the most significant developments in recent years has been the emergence of payment banks. These specialized banks, operating under a unique regulatory framework, are playing a crucial role in bridging the financial inclusion gap, particularly … Read more

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