MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Role of Christian Missionaries

Missionary activities in India There are two views among scholars about the origin of Christianity in India. According to one, the foundation of the Christian church in India was laid by Saint Thomas, one of the twelve Apostles of Jesus. The other view would ascribe the arrival of Christianity in India to the enterprise of … Read more

Exit mobile version