Notes and Study material for Exams
The Evolving Landscape of the Keyword Industry: From Search to Intent The keyword industry has undergone a dramatic transformation in recent years, evolving from a simple tool for search engine optimization (SEO) to a complex ecosystem reflecting user intent and the ever-changing landscape of digital marketing. This evolution has been driven by advancements in search … Read more
The leading economists of the country differ in their opinion about the socioeconomic and ecological consequences of the policy of liberalisation.INFRASTRUCTURE by the Indian and foreign investors have generated great employment opportunities for the professionals, and skilled and unskilled workers. 5. Development of Infrastructure: Prior to the liberalisation, the infrastructure (roads and electricity) were in … Read more
Climate Change It is the long term change in the statistical distribution of weather patterns over periods of time Though it has been happening naturally for millions of years, in recent years it has accelerated due to anthropogenic causes and has been causing Global Warming. UNFCCC defines Climate Change as – “a change of climate … Read more
Privatization in generic terms refers to the process of transfer of ownership, can be of both permanent or long term lease in nature, of a once upon a time state-owned or public owned property to individuals or groups that intend to utilize it for private benefits and run the entity with the aim of profit maximization. ADVANTAGES … Read more
Safeguarding the Plate: A Deep Dive into the Food Safety and Standards Authority of India (FSSAI) The Food Safety and Standards Authority of India (FSSAI) stands as the guardian of public health, ensuring the safety and quality of food consumed by millions across the nation. Established in 2008 under the Food Safety and Standards Act, … Read more
Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others. CORE CONCEPTS OF MARKETING NEED/ WANT/ DEMAND: Need: It is state of deprivation of some basic satisfaction. Want: Desire for specific … Read more
The Imperative of Transparency in Modern Governance and Business The 21st century has witnessed a dramatic shift in the global landscape, driven by technological advancements, interconnectedness, and a growing demand for accountability. In this context, transparency has emerged as a cornerstone of good governance and responsible business practices. This article delves into the multifaceted imperative … Read more
Ethics in international funding Historically speaking, internationalisation has been linked to commerce, but the advent of trade predates international trade, as we know it today. To this end, it is interesting to note how, right from the very beginning, the spread of rules and customs often took on a near sacred character in … Read more
India’s industrial landscape is dynamic and expansive, encompassing a diverse range of sectors that contribute to the nation’s economic growth and global presence. This article provides a detailed look into the major sectors within the Indian industry, examining their current state, challenges, contributions, and future outlook. 1. Manufacturing Sector India’s manufacturing industry is a major … Read more