{"id":2944,"date":"2024-03-05T15:41:18","date_gmt":"2024-03-05T15:41:18","guid":{"rendered":"https:\/\/exam.pscnotes.com\/mcq\/?p=2944"},"modified":"2024-03-05T15:41:18","modified_gmt":"2024-03-05T15:41:18","slug":"what-is-the-name-of-a-brand-launched-by-the-ministry-of-housing-and-urban-affairs-for-marketing-of-self-help-group-products","status":"publish","type":"post","link":"https:\/\/exam.pscnotes.com\/mcq\/what-is-the-name-of-a-brand-launched-by-the-ministry-of-housing-and-urban-affairs-for-marketing-of-self-help-group-products\/","title":{"rendered":"What is the name of a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products ?"},"content":{"rendered":"<p>\r\n    <!-- Check if it's an AMP page -->\r\n            <!-- Non-AMP version -->\r\n        <div class=\"mcq-container\" data-quiz-id=\"quizState_6a97fe917027e\">\r\n                                            <div class=\"option\" data-option-key=\"option1\" data-is-correct=\"true\">\r\n                    Son Chiraiya                <\/div>\r\n                                            <div class=\"option\" data-option-key=\"option2\" data-is-correct=\"false\">\r\n                    Shudhdhara                <\/div>\r\n                                            <div class=\"option\" data-option-key=\"option3\" data-is-correct=\"false\">\r\n                    Atma Nidhi                <\/div>\r\n                                            <div class=\"option\" data-option-key=\"option4\" data-is-correct=\"false\">\r\n                    Swadeshi                   <\/div>\r\n                            \r\n            <!-- Feedback messages for non-AMP -->\r\n            <div class=\"feedback\" data-feedback=\"wrong\">Answer is Right!<\/div>\r\n            <div class=\"feedback\" data-feedback=\"right\">Answer is Wrong!<\/div>\r\n        <\/div>\r\n\r\n        <script>\r\n        document.addEventListener('DOMContentLoaded', function () {\r\n            var containers = document.querySelectorAll('.mcq-container');\r\n\r\n            containers.forEach(function(container) {\r\n                var options = container.querySelectorAll('.option');\r\n                var feedbackSelect = container.querySelector('[data-feedback=\"select\"]');\r\n                var feedbackWrong = container.querySelector('[data-feedback=\"wrong\"]');\r\n                var feedbackRight = container.querySelector('[data-feedback=\"right\"]');\r\n\r\n                options.forEach(function(option) {\r\n                    option.addEventListener('click', function() {\r\n                        var selectedOption = option.getAttribute('data-option-key');\r\n                        var isCorrect = option.getAttribute('data-is-correct') === 'true';\r\n\r\n                        \/\/ Remove previous selections\r\n                        options.forEach(function(opt) {\r\n                            opt.classList.remove('correct', 'incorrect');\r\n                        });\r\n\r\n                        \/\/ Add the correct\/incorrect class\r\n                        if (isCorrect) {\r\n                            option.classList.add('correct');\r\n                            feedbackRight.hidden = false;\r\n                            feedbackWrong.hidden = true;\r\n                        } else {\r\n                            option.classList.add('incorrect');\r\n                            feedbackRight.hidden = true;\r\n                            feedbackWrong.hidden = false;\r\n                        }\r\n\r\n                        \/\/ Hide select feedback\r\n                        feedbackSelect.hidden = true;\r\n                    });\r\n                });\r\n            });\r\n        });\r\n        <\/script>\r\n    \r\n    <!--more--><\/p>\n<p>The correct answer is (a) Son Chiraiya.<\/p>\n<p>Son Chiraiya is a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products. The brand was launched in 2016 with the aim of providing a platform for SHGs to market their products and services to a wider audience. Son Chiraiya products are available online and through a network of retail outlets across the country.<\/p>\n<p>The brand name Son Chiraiya is a Hindi word that means &#8220;little golden bird&#8221;. The name was chosen to reflect the hope and optimism that the brand represents for SHGs. The logo of the brand is a stylized image of a golden bird.<\/p>\n<p>The brand Son Chiraiya is a part of the government&#8217;s efforts to promote entrepreneurship and economic development among women. The brand provides a platform for SHGs to market their products and services, and to access financial and technical support. The brand also helps to raise awareness about the work of SHGs and the importance of women&#8217;s empowerment.<\/p>\n<p>The brand Son Chiraiya has been successful in promoting the products and services <div class=\"telegram-channel-container\">\r\n        <a href=\"https:\/\/t.me\/pscnotes2025\" target=\"_blank\" class=\"telegram-channel-button\">\r\n            <span class=\"telegram-icon\">\r\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 496 512\">\r\n                    <path fill=\"white\" d=\"M248,8C111,8,0,119,0,256s111,248,248,248s248-111,248-248S385,8,248,8z M362,177L320,367c-3,14-10,18-20,14l-56-41l-27,26 c-3,3-5,5-10,5l4-63L323,196c5-5-1-7-8-3l-98,62l-42-13c-9-3-10-9,2-14l162-63C351,160,365,164,362,177z\"\/>\r\n                <\/svg>\r\n            <\/span>\r\n            Join Our Telegram Channel\r\n        <\/a>\r\n    <\/div> of SHGs. The brand has helped to increase the visibility of SHGs and their products, and has also helped to improve the quality of SHG products. The brand has also helped to create employment opportunities for women.<\/p>\n<p>The brand Son Chiraiya is a positive example of the <div class=\"youtube-subscribe-container\">\r\n        <a href=\"https:\/\/www.youtube.com\/channel\/UCNHT8lW-JmLC68rjBfZhdkg?sub_confirmation=1\" target=\"_blank\" class=\"youtube-subscribe-button\">\r\n            <span class=\"youtube-icon\">\r\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\">\r\n                    <path d=\"M549.7 124.1c-6.3-23.7-24.8-42.3-48.3-48.6C458.8 64 288 64 288 64S117.2 64 74.6 75.5c-23.5 6.3-42 24.9-48.3 48.6-11.4 42.9-11.4 132.3-11.4 132.3s0 89.4 11.4 132.3c6.3 23.7 24.8 41.5 48.3 47.8C117.2 448 288 448 288 448s170.8 0 213.4-11.5c23.5-6.3 42-24.2 48.3-47.8 11.4-42.9 11.4-132.3 11.4-132.3s0-89.4-11.4-132.3zm-317.5 213.5V175.2l142.7 81.2-142.7 81.2z\"\/>\r\n                <\/svg>\r\n            <\/span>\r\n            Subscribe on YouTube\r\n        <\/a>\r\n    <\/div> government&#8217;s efforts to promote entrepreneurship and economic development among women. The brand has been successful in promoting the products and services of SHGs, and has also helped to improve the quality of SHG products. The brand has also helped to create employment opportunities for women.<\/p>\n<p>The other options are incorrect because they are not the name of a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Our Telegram Channel Subscribe on YouTube<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the name of a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products ?<\/title>\n<meta name=\"description\" content=\"Son Chiraiya is a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products. The brand was launched in 2016 with the aim of providing a platform for SHGs to market their products and services to a wider audience. Son Chiraiya products are available online and through a network of retail outlets across the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exam.pscnotes.com\/mcq\/what-is-the-name-of-a-brand-launched-by-the-ministry-of-housing-and-urban-affairs-for-marketing-of-self-help-group-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the name of a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products ?\" \/>\n<meta property=\"og:description\" content=\"Son Chiraiya is a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products. 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The brand was launched in 2016 with the aim of providing a platform for SHGs to market their products and services to a wider audience. Son Chiraiya products are available online and through a network of retail outlets across the country.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exam.pscnotes.com\/mcq\/what-is-the-name-of-a-brand-launched-by-the-ministry-of-housing-and-urban-affairs-for-marketing-of-self-help-group-products\/","og_locale":"en_US","og_type":"article","og_title":"What is the name of a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products ?","og_description":"Son Chiraiya is a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products. 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