{"id":18288,"date":"2024-04-15T05:24:19","date_gmt":"2024-04-15T05:24:19","guid":{"rendered":"https:\/\/exam.pscnotes.com\/mcq\/?p=18288"},"modified":"2024-04-15T05:24:19","modified_gmt":"2024-04-15T05:24:19","slug":"the-marketing-authority-contributing-the-most-to-a-definition-of-a-structure-for-the-marketing-information-system-is-a-philip-vegas-b-f-a-fisher-c-philip-kotler-d-roger-mcsack-e-none-of-the-abov","status":"publish","type":"post","link":"https:\/\/exam.pscnotes.com\/mcq\/the-marketing-authority-contributing-the-most-to-a-definition-of-a-structure-for-the-marketing-information-system-is-a-philip-vegas-b-f-a-fisher-c-philip-kotler-d-roger-mcsack-e-none-of-the-abov\/","title":{"rendered":"The marketing authority contributing the most to a definition of a structure for the marketing information system is A. Philip Vegas B. F.A. Fisher C. Philip Kotler D. Roger McSack E. None of the above"},"content":{"rendered":"<p>\r\n    <!-- Check if it's an AMP page -->\r\n            <!-- Non-AMP version -->\r\n        <div class=\"mcq-container\" data-quiz-id=\"quizState_6a9cf39810b1c\">\r\n                                            <div class=\"option\" data-option-key=\"option1\" data-is-correct=\"false\">\r\n                    Philip Vegas                <\/div>\r\n                                            <div class=\"option\" data-option-key=\"option2\" data-is-correct=\"false\">\r\n                    F.A. Fisher                <\/div>\r\n                                            <div class=\"option\" data-option-key=\"option3\" data-is-correct=\"true\">\r\n                    Philip Kotler                <\/div>\r\n                                            <div class=\"option\" data-option-key=\"option4\" data-is-correct=\"false\">\r\n                    Roger McSack E. None of the above                <\/div>\r\n                            \r\n            <!-- Feedback messages for non-AMP -->\r\n            <div class=\"feedback\" data-feedback=\"wrong\">Answer is Right!<\/div>\r\n            <div class=\"feedback\" data-feedback=\"right\">Answer is Wrong!<\/div>\r\n        <\/div>\r\n\r\n        <script>\r\n        document.addEventListener('DOMContentLoaded', function () {\r\n            var containers = document.querySelectorAll('.mcq-container');\r\n\r\n            containers.forEach(function(container) {\r\n                var options = container.querySelectorAll('.option');\r\n                var feedbackSelect = container.querySelector('[data-feedback=\"select\"]');\r\n                var feedbackWrong = container.querySelector('[data-feedback=\"wrong\"]');\r\n                var feedbackRight = container.querySelector('[data-feedback=\"right\"]');\r\n\r\n                options.forEach(function(option) {\r\n                    option.addEventListener('click', function() {\r\n                        var selectedOption = option.getAttribute('data-option-key');\r\n                        var isCorrect = option.getAttribute('data-is-correct') === 'true';\r\n\r\n                        \/\/ Remove previous selections\r\n                        options.forEach(function(opt) {\r\n                            opt.classList.remove('correct', 'incorrect');\r\n                        });\r\n\r\n                        \/\/ Add the correct\/incorrect class\r\n                        if (isCorrect) {\r\n                            option.classList.add('correct');\r\n                            feedbackRight.hidden = false;\r\n                            feedbackWrong.hidden = true;\r\n                        } else {\r\n                            option.classList.add('incorrect');\r\n                            feedbackRight.hidden = true;\r\n                            feedbackWrong.hidden = false;\r\n                        }\r\n\r\n                        \/\/ Hide select feedback\r\n                        feedbackSelect.hidden = true;\r\n                    });\r\n                });\r\n            });\r\n        });\r\n        <\/script>\r\n    \r\n    <!--more--><\/p>\n<p>The correct answer is C. Philip Kotler.<\/p>\n<p>Philip Kotler is an American marketing author, consultant, and professor emeritus at the Kellogg School of Management at Northwestern University. He is widely regarded as the father of modern marketing. His books Marketing Management and Marketing Insights have sold millions of copies worldwide.<\/p>\n<p>Kotler has defined a marketing information system as &#8220;a set of procedures and methods for the regular, planned collection, analysis, and dissemination of information to marketing decision makers.&#8221; He has also identified the following components of a marketing information system:<\/p>\n<ul>\n<li>Internal records: These are records that <div class=\"telegram-channel-container\">\r\n        <a href=\"https:\/\/t.me\/pscnotes2025\" target=\"_blank\" class=\"telegram-channel-button\">\r\n            <span class=\"telegram-icon\">\r\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 496 512\">\r\n                    <path fill=\"white\" d=\"M248,8C111,8,0,119,0,256s111,248,248,248s248-111,248-248S385,8,248,8z M362,177L320,367c-3,14-10,18-20,14l-56-41l-27,26 c-3,3-5,5-10,5l4-63L323,196c5-5-1-7-8-3l-98,62l-42-13c-9-3-10-9,2-14l162-63C351,160,365,164,362,177z\"\/>\r\n                <\/svg>\r\n            <\/span>\r\n            Join Our Telegram Channel\r\n        <\/a>\r\n    <\/div> are generated by the company&#8217;s own operations, such as sales data, customer records, and financial data.<\/li>\n<li>Marketing intelligence: This is information that is collected from outside the company, such as from government reports, trade publications, and industry analysts.<\/li>\n<li>Marketing research: This is the process of gathering and analyzing information about customers, competitors, and the marketing environment.<\/li>\n<li>Marketing decision support systems: These <div class=\"youtube-subscribe-container\">\r\n        <a href=\"https:\/\/www.youtube.com\/channel\/UCNHT8lW-JmLC68rjBfZhdkg?sub_confirmation=1\" target=\"_blank\" class=\"youtube-subscribe-button\">\r\n            <span class=\"youtube-icon\">\r\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\">\r\n                    <path d=\"M549.7 124.1c-6.3-23.7-24.8-42.3-48.3-48.6C458.8 64 288 64 288 64S117.2 64 74.6 75.5c-23.5 6.3-42 24.9-48.3 48.6-11.4 42.9-11.4 132.3-11.4 132.3s0 89.4 11.4 132.3c6.3 23.7 24.8 41.5 48.3 47.8C117.2 448 288 448 288 448s170.8 0 213.4-11.5c23.5-6.3 42-24.2 48.3-47.8 11.4-42.9 11.4-132.3 11.4-132.3s0-89.4-11.4-132.3zm-317.5 213.5V175.2l142.7 81.2-142.7 81.2z\"\/>\r\n                <\/svg>\r\n            <\/span>\r\n            Subscribe on YouTube\r\n        <\/a>\r\n    <\/div> are computer-based systems that help marketing managers to analyze data and make decisions.<\/li>\n<\/ul>\n<p>Kotler&#8217;s work on marketing information systems has been highly influential in the field of marketing. His work has helped to improve the way that companies collect, analyze, and use information to make marketing decisions.<\/p>\n<p>The other options are incorrect.<\/p>\n<p>A. Philip Vegas is not a marketing authority.<\/p>\n<p>B. F.A. Fisher is not a marketing authority.<\/p>\n<p>D. Roger McSack is not a marketing authority.<\/p>\n<p>E. None of the above is the correct answer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subscribe on YouTube<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[678],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The marketing authority contributing the most to a definition of a structure for the marketing information system is A. Philip Vegas B. F.A. Fisher C. Philip Kotler D. 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