The correct answer is C. Customer value.
Customer value is the sum of perceived tangible and intangible benefits and costs to a customer. It is a measure of how much a customer values a product or service. Customer value is determined by the customer’s perception of the product or service’s benefits and costs.
Customer satisfaction is a measure of how happy a customer is with a product or service. It is determined by the customer’s perception of the product or service’s performance relative to their expectations.
Customer delight is a measure of how excited or enthusiastic a customer is about a product or service. It is determined by the customer’s perception of the product or service’s performance exceeding their expectations.
Customer expectation is a measure of what a customer expects from a product or service. It is determined by the customer’s past experiences with similar products or services, as well as the information they have received about the product or service.