[amp_mcq option1=”loyalty” option2=”reach” option3=”recency” option4=”unique visitors” correct=”option1″]
The correct answer is A. loyalty.
Loyalty is a measure of the percentage of purchasers who return to a Web site within a year. It is a key metric for online retailers, as it indicates how likely customers are to continue doing business with the company.
Reach is the number of unique visitors to a Web site within a given period of time. It is a measure of the site’s popularity, but it does not take into account how often visitors return to the site.
Recency is the average time between a visitor’s first and last visit to a Web site. It is a measure of how often visitors return to the site, but it does not take into account how long they stay on the site each time.
Unique visitors is the number of different people who visit a Web site within a given period of time. It is a measure of the site’s popularity, but it does not take into account how often visitors return to the site.