When an organisation have a matrix structure, it needs to have

technical expertise
product innovation
effectiveness
Both A and B

The correct answer is: Both A and B.

A matrix structure is a type of organizational structure in which employees are assigned to both a functional department and a project team. This type of structure is often used in organizations that need to be able to respond quickly to changes in the market or to manage complex projects.

In order to be effective, a matrix structure requires employees to have both technical expertise and product innovation. Technical expertise is necessary to ensure that the organization’s products or services are of high quality. Product innovation is necessary to ensure that the organization is able to keep up with the latest trends and to develop new products or services that meet the needs of its customers.

In addition to technical expertise and product innovation, a matrix structure also requires employees to be effective communicators and team players. This is because employees in a matrix structure often need to work with people from different departments and with different levels of experience.

Overall, a matrix structure can be a very effective way to organize an organization. However, it requires employees to have a high level of technical expertise, product innovation, and communication skills.

Here is a brief explanation of each option:

  • Option A: Technical expertise is necessary to ensure that the organization’s products or services are of high quality. Employees with technical expertise understand the latest technologies and how to use them to develop and deliver high-quality products or services.
  • Option B: Product innovation is necessary to ensure that the organization is able to keep up with the latest trends and to develop new products or services that meet the needs of its customers. Employees with product innovation skills are able to identify new opportunities, develop new products or services, and bring them to market quickly.
  • Option C: Effectiveness is necessary to ensure that the organization achieves its goals. Employees who are effective are able to set and achieve goals, manage time effectively, and work well with others.
  • Option D: Both A and B are necessary for a matrix structure to be effective. Employees in a matrix structure need to have both technical expertise and product innovation in order to be successful.