What is 'Tikki Mausi' in the context of Malnutrition ?

What is ‘Tikki Mausi’ in the context of Malnutrition ?

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A specially packaged food item

A mascot

Name of a scheme

Name given to the healthcare providers

Answer is Right!

Answer is Wrong!

This question was previously asked in

UPSC NDA-2 – 2020

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The correct option is (B) A mascot.

‘Tikki Mausi’ is a mascot launched by the Odisha government and UNICEF to spread awareness about malnutrition among children and women. The character aims to educate people on aspects like nutrition, health, and well-being.

The mascot, Tikki Mausi, represents a friendly aunt-like figure who uses simple language and engaging visuals to convey important health and nutrition messages, making them accessible to the target audience, especially in rural areas.

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