The correct answer is (a) Son Chiraiya.
Son Chiraiya is a brand launched by the Ministry of Housing and Urban Affairs for marketing of Self Help Group products. The brand was launched in 2017 with the aim of providing a platform for Self Help Groups to market their products and services to a wider audience. Son Chiraiya products are available online and through a network of retail outlets across the country.
The brand name Son Chiraiya is inspired by the Indian bird of the same name. The bird is a symbol of hope and prosperity, and it is also associated with the goddess Lakshmi, the goddess of wealth and fortune. The name Son Chiraiya is a reflection of the Ministry’s commitment to helping Self Help Groups achieve economic prosperity.
The brand Son Chiraiya offers a wide range of products, including handicrafts, textiles, food items, and other products made by Self Help Groups. The products are of high quality and are competitively priced. The brand also offers a variety of services, such as training and support to Self Help Groups.
The brand Son Chiraiya has been successful in promoting the products of Self Help Groups and in helping them to achieve economic prosperity. The brand has also been instrumental in raising awareness about the work of Self Help Groups and in promoting the cause of women empowerment.
The other options are incorrect.
(b) Shudhdhara is a brand launched by the Ministry of Drinking Water and Sanitation for marketing of water purifiers.
(c) Atma Nidhi is a brand launched by the Ministry of Finance for marketing of savings schemes.
(d) Swadeshi is a brand launched by the Ministry of Commerce and Industry for marketing of Indian products.