The correct answer is: Both challenges and opportunities for traditional media.
Social media has had a profound impact on the media landscape, both traditional and new. For traditional media, social media has presented both challenges and opportunities.
On the one hand, social media has been a threat to traditional media’s advertising revenue. As more and more people get their news and information from social media, they are less likely to watch traditional news sources, such as newspapers, television, and radio. This has led to a decline in advertising revenue for these traditional media outlets.
On the other hand, social media has also presented opportunities for traditional media. Social media can be used to reach a wider audience, and it can be used to engage with audiences in new ways. For example, newspapers can use social media to share breaking news stories, and they can use it to interact with readers and get feedback.
Overall, the rise of social media has been a mixed bag for traditional media. It has presented challenges, but it has also presented opportunities. Traditional media outlets need to adapt to the changing media landscape in order to survive.
Here is a brief explanation of each option:
- Both challenges and opportunities for traditional media. As mentioned above, social media has presented both challenges and opportunities for traditional media.
- A threat to the newspaper industry. Social media has been a threat to the newspaper industry, as more and more people get their news from social media instead of from newspapers.
- A way to increase audience engagement. Social media can be used to increase audience engagement for traditional media outlets. For example, newspapers can use social media to share breaking news stories, and they can use it to interact with readers and get feedback.
- A platform for citizen journalism. Social media can be a platform for citizen journalism, as anyone with a smartphone can now report news stories.