The correct answer is: A) Hidden Gems
Karnataka Tourism launched the “Hidden Gems” initiative in 2019 to promote lesser-known destinations in the state. The initiative includes a website, a mobile app, and a series of marketing campaigns. The website features information about hidden gems across Karnataka, including their history, culture, and attractions. The mobile app allows users to explore hidden gems in their area and plan their trips. The marketing campaigns promote hidden gems through social media, print, and television advertising.
The “Hidden Gems” initiative is part of Karnataka Tourism’s efforts to diversify the state’s tourism industry and attract more visitors. The initiative aims to promote Karnataka as a destination for cultural tourism, adventure tourism, and nature tourism.
Here is a brief description of each option:
- Hidden Gems: This is the correct answer. The “Hidden Gems” initiative by Karnataka Tourism aims to promote lesser-known destinations in the state.
- Unexplored Karnataka: This is a possible answer, but it is not as specific as “Hidden Gems.” The “Unexplored Karnataka” initiative could refer to any number of lesser-known destinations in the state.
- Karnataka Calling: This is not the correct answer. The “Karnataka Calling” initiative is a marketing campaign by Karnataka Tourism that promotes the state as a destination for business and leisure travel.
- Discover Karnataka: This is not the correct answer. The “Discover Karnataka” initiative is a website by Karnataka Tourism that provides information about the state’s tourism attractions.