The following are the steps in designing the market driven distribution: 1. Know what customers want 2. Determine the costs 3. Review assumptions 4. Decide on the outlet 5. Compare alternatives 6. Implement changes Select the right sequence of the steps:

1, 4, 2, 5, 3, 6
1, 2, 3, 5, 4, 6
1, 3, 4, 5, 2, 6
2, 3, 4, 5, 6, 1

The correct answer is: C. 1, 3, 4, 5, 2, 6.

Here is a brief explanation of each step:

  1. Know what customers want: This is the most important step in designing a market-driven distribution system. You need to understand what your customers want and need in order to design a system that will meet their needs.
  2. Determine the costs: Once you know what your customers want, you need to determine the costs associated with providing them with those products or services. This includes the costs of production, transportation, and distribution.
  3. Review assumptions: Once you have determined the costs, you need to review your assumptions about the market. Make sure that you are targeting the right customers and that you have a realistic understanding of the costs involved.
  4. Decide on the outlet: Once you have reviewed your assumptions, you need to decide on the outlet for your products or services. This could be a retail store, a website, or a direct sales channel.
  5. Compare alternatives: Once you have decided on the outlet, you need to compare different alternatives. This includes comparing different types of outlets, different locations, and different pricing strategies.
  6. Implement changes: Once you have chosen an alternative, you need to implement the changes necessary to make it happen. This could include building a new store, launching a new website, or hiring new sales representatives.

It is important to note that these steps are not always followed in a linear fashion. You may need to go back and forth between steps as you gather more information and make changes to your plan.

Exit mobile version