The correct answer is C. place ingredient of the marketing mix.
The marketing mix is a crucial concept in marketing that refers to the four Ps: product, price, place, and promotion. The place element of the marketing mix refers to the distribution channels that a company uses to get its products to its target market. Distribution channels can include wholesalers, retailers, and online marketplaces. The choice of distribution channels can have a significant impact on a company’s success, as it determines how accessible its products are to its target market.
The other three Ps of the marketing mix are product, price, and promotion. The product element refers to the goods or services that a company offers. The price element refers to the amount of money that a company charges for its products. The promotion element refers to the activities that a company undertakes to communicate the value of its products to its target market.
In conclusion, the channel of distribution is included in the place ingredient of the marketing mix. The place element of the marketing mix refers to the distribution channels that a company uses to get its products to its target market. Distribution channels can include wholesalers, retailers, and online marketplaces. The choice of distribution channels can have a significant impact on a company’s success, as it determines how accessible its products are to its target market.