Statement : The sale of a particular product has gone down considerably causing great concern to the company. Courses of Action : I. The company should make a proper study of rival products in the market. II. The price of the product should be reduced and quality improved.

The correct answer is: Both I and II follow.

The statement says that the sale of a particular product has gone down considerably, causing great concern to the company. This could be due to a number of factors, such as:

• The product is no longer meeting the needs of customers.
• The product is too expensive.
• There are better products available from competitors.
• The company’s marketing efforts are not effective.

In order to determine the cause of the decline in sales, the company should make a proper study of rival products in the market. This will help them to understand what their competitors are doing well and where they are falling short. The company can then use this information to improve their own product and marketing strategies.

In addition to making a study of rival products, the company should also consider reducing the price of their product and improving its quality. This will make the product more attractive to customers and help to increase sales.

Therefore, both I and II follow.