The correct answer is A. Gathering the names of people who may be interested in insurance.
Prospecting is the process of identifying and qualifying potential customers. In the context of insurance sales, prospecting involves identifying people who may be interested in purchasing insurance and then qualifying them to determine if they are a good fit for the product or service being offered.
There are a number of ways to prospect for insurance customers. One common method is to use a list of leads. Leads are people who have expressed some interest in insurance, such as by visiting an insurance website or calling an insurance company. Another common method is to cold call potential customers. Cold calling involves calling people who have not expressed any interest in insurance and trying to sell them a policy.
Prospecting can be a time-consuming and challenging process, but it is essential for success in insurance sales. By identifying and qualifying potential customers, insurance agents can increase their chances of making a sale.
Option B is incorrect because preparing a list of all the persons in a city is not a specific or targeted approach to prospecting. It would be very difficult to sell insurance to everyone in a city, and it is unlikely that all of those people would be interested in purchasing insurance.
Option C is incorrect because enlisting all the policyholders of a branch office is not a proactive approach to prospecting. It is more likely that these people are already insured and are not looking for new policies.
Option D is incorrect because preparing a list of all the agents in a neighborhood is not a productive use of time. It is more likely that these agents are already competing with you for customers.