The correct answer is B. Different.
Price discrimination is a pricing strategy in which a company charges different prices for the same product or service to different consumers. This can be done by segmenting the market into different groups of consumers with different price elasticities of demand.
Price elasticity of demand is a measure of how responsive consumers are to changes in price. A high price elasticity of demand means that consumers are very sensitive to changes in price, and a low price elasticity of demand means that consumers are not very sensitive to changes in price.
If a company can segment the market into two groups of consumers with different price elasticities of demand, it can charge a higher price to the group with the lower price elasticity of demand. This is because consumers in this group are less sensitive to changes in price, and they are therefore willing to pay a higher price for the product or service.
Price discrimination can be a profitable strategy for a company, but it is important to note that it can also lead to consumer dissatisfaction. Consumers who are charged a higher price for the same product or service may feel that they are being treated unfairly, and they may be less likely to purchase products or services from the company in the future.
Here is a brief explanation of each option:
- Option A: Uniform. This option is incorrect because price discrimination will only be profitable if the elasticity of demand in different markets is different. If the elasticity of demand is uniform, then all consumers will be equally sensitive to changes in price, and the company will not be able to charge different prices to different groups of consumers.
- Option B: Different. This option is correct because price discrimination will only be profitable if the elasticity of demand in different markets is different. If the elasticity of demand is different, then the company will be able to charge different prices to different groups of consumers, and it will be able to increase its profits.
- Option C: Less. This option is incorrect because price discrimination will only be profitable if the elasticity of demand in different markets is different. If the elasticity of demand is less, then all consumers will be less sensitive to changes in price, and the company will not be able to charge different prices to different groups of consumers.
- Option D: Zero. This option is incorrect because price discrimination will only be profitable if the elasticity of demand in different markets is different. If the elasticity of demand is zero, then all consumers will be completely insensitive to changes in price, and the company will not be able to charge different prices to different groups of consumers.